UP-RERA Sets Stricter Standards for Real Estate Advertisements, Threatens Action for Non-Compliance

UP-RERA revolutionises real estate ads! Clear guidelines demand bold RERA details. Non-compliance risks actions.

The Uttar Pradesh Real Estate Regulatory Authority (UP-RERA) has issued strict guidelines for real estate project advertisements. Following a directive from the Uttar Pradesh government, UP-RERA now mandates the inclusion of RERA registration numbers and the UP-RERA portal in all promotional materials, spanning newspapers, magazines, brochures, leaflets, electronic, outdoor, social, and digital media.

Sanjay Bhoosreddy, Chairman of UP-RERA, emphasised the importance of clear visibility, stating, "RERA registration numbers and the UP-RERA portal must be prominently displayed in bold fonts within advertisements. Failure to comply will result in actions against promoters and agents. Media houses overlooking these regulations will face scrutiny by the Ministry of Information and Broadcasting, Government of India, with appropriate measures taken."

A recent analysis of real estate project advertisements across online and offline platforms revealed widespread non-compliance with the RERA Act provisions. Promoters, real estate agents, public relations agencies, and institutions responsible for these ads often neglected to adhere to the mandatory inclusion of UP-RERA registration numbers and the RERA portal. Some instances even featured these critical details in disclaimers with easily overlooked small fonts or positioned conspicuously outside the main advertisement space.

The UP-RERA's stance aims to bring transparency and accountability to the real estate sector, ensuring that consumers receive accurate and essential information when considering property investments. Non-compliant entities now face potential repercussions, highlighting UP-RERA's commitment to upholding the integrity of real estate advertising practices in the region.