Prestige Group Eyes 30,000 Cr FY26 Sales, Focuses on Price Discipline

Bengaluru-based Prestige Group real estate company stays confident about the stability of India’s property market, provided developers avoid aggressive pricing and speculative behaviour. Irfan Razack, Chairman and Managing Director of the Group, emphasised that maintaining reasonable pricing is key to keeping the sector stress-free.

“I have always said that if prices go up too fast or too high, there will inevitably be a struggle. At Prestige, we have kept pricing at a comfortable level, which allows us to manage margins without pressure,” Razack said. He noted that prices often spike when developers overpay for land and attempt to sell homes at inflated rates, which can hurt sales and profitability.

The company’s recent financial performance reflects this approach. In the October–December quarter (Q3FY26), Prestige Estates reported revenue of ₹38,726 crore and a net profit of ₹2,447 crore. Strong demand is evident, with 30–50% of inventory selling within the first month of a new launch. Pre-sales for FY26 have already crossed ₹22,000 crore, and the company is targeting ₹30,000 crore by year-end. Razack believes sustaining or surpassing these levels in FY27 will depend on bringing new projects to the right geographies and micro-markets efficiently.

Despite execution challenges, the management remains optimistic about FY27, citing a robust project pipeline. On government policy, Razack does not anticipate major announcements for the real estate sector in Budget 2026 but highlighted long-standing GST issues. He pointed out that the lack of input tax credit has increased costs for developers, while GST on joint development of commercial properties often results in double taxation. Resolving these issues, he said, would create a fairer operating environment.

Prestige Group real estate has also adopted a cautious approach in the National Capital Region (NCR), a market often prone to speculative cycles. The company’s first NCR project witnessed strong demand as it targeted genuine homebuyers rather than bulk investors. Razack stressed that maintaining pricing discipline and monitoring buyer quality will be crucial as the company expands in the region.

As of now, Prestige Estates Projects has a market capitalisation of ₹61,730.10 crore. Its stock trades at ₹1,434.70 on the NSE, reflecting a 6% gain over the past year.

With a focus on disciplined pricing, strategic launches, and resolving policy bottlenecks, Prestige Group real estate is positioning itself to navigate India’s real estate landscape confidently while supporting sustainable growth for the sector.