Why Gen Z Prefers Instagrammable Homes Over Vastu-Compliant Ones

Over the past few years, the term “dream home” has changed significantly, especially among Gen Z. The millennials believed in adopting traditional practices and methods to design a dream home, such as the practice of Vastu Shastra, but Gen Z is reshaping the real estate trends and interior design, by favouring the aesthetic and functionality side of homes and their “instagrammability.”

Aesthetic Appeal Over Ancient Guidelines 

For several decades, Vastu Shastra, the ancient architectural guideline in India, has been practised in the construction of homes regarding where to place the room entrance and the furniture in the room.  However, Gen Z doesn't consider this essential, as they're born and brought up in a digital age, where they have access to global trends in architecture through platforms like Instagram and Pinterest. What matters most is creating visually appealing spaces that photograph well, rather than strictly adhering to traditional guidelines.

The Power of Social Media
The term “Instagrammable home” is no longer just a buzzword; it’s a lifestyle statement. Gen Z wants spaces that reflect their personality, creativity, and style. From pastel-colored walls to open-plan kitchens and aesthetic work-from-home setups, the focus is on shareable moments. Every corner is curated to maximise visual impact, often with an emphasis on lighting, textures, and unique décor pieces.

Functionality Meets Style
Another reason for this shift is practicality. Gen Z homeowners prefer flexible, multipurpose spaces that cater to remote work, streaming, and social gatherings. While Vastu emphasises spiritual harmony and energy flow, it often restricts room placement and interior design options. Gen Z balances style with functionality, opting for layouts that suit contemporary lifestyles rather than traditional norms.

The Future of Home Design
This trend highlights a generational shift in priorities: homes are now an extension of personal branding. Designers and real estate developers are taking note, creating properties that emphasise modern aesthetics, open spaces, and Instagram-ready décor. While Vastu still holds value for many, the “Instagrammable home” is emerging as the ultimate status symbol for the digital generation.

Gen Z’s preference for Instagrammable homes over Vastu-compliant ones reflects a broader cultural evolution. They want their houses to be unique and photogenic, and the dream house is no longer a tradition-driven concept.